Brand Identity
Dendron Design Co. offers custom branding packages for your startup!
Check out this example below of how we can build out your brand.
Blueprint Hardware
BLUEPRINT HARDWARE is a conceptual business similar to your big-box retail hardware stores. We will be outlining several key features of this brand identity to show how our design and color scheme can be translated throughout the brand.
Logo Usage
Typography
Color Usage
IT ALL STARTS WITH THE LOGO.
Your logo should be legible at any size so that it translates well across all of your marketing efforts.
Typography
A major part of any consistent brand is outlining the choice of fonts, and how they should be used in a hierarchy system. This gives your production team a good reference to use for headings, sub-headings, and body copy as well as signage and other usages.
Colors
Color usage can influence how the public feels about your brand. Think of your brand’s key qualities and use colors that evoke those senses in your audience. Blue is known to evoke feelings of trust or stability and is the primary color for BLUEPRINT to establish it as the trust-worthy competitor. Many brands will use secondary and tertiary colors to supplement their message as well.
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